FOR IMMEDIATE RELEASE

The Hype Boutique Announces Exciting New Direction: Leading the
Future of LIVE Social Shopping

[Florida] — The Hype Boutique, a premier name in innovative brand marketing,
is thrilled to unveil its dynamic new focus on the rapidly growing market of
LIVE Social Shopping platforms. With over 50 years of combined TV Shopping
expertise and generating more than $100M in sales in the past 4 years, The Hype
Boutique is perfectly positioned to bridge the gap between traditional home
shopping and the next generation of interactive retail experiences.

In this exciting evolution, The Hype Boutique will provide comprehensive
support for long-time vendors with evergreen products, while also serving as a
launchpad for new product debuts and Kickstarter campaigns. By seamlessly
integrating proven sales strategies with cutting-edge digital engagement, the
company ensures each brand partner receives the exposure, sales, and ROI they
deserve.

“We’re combining the storytelling and salesmanship that made TV Shopping an
iconic industry with the immediacy and excitement of LIVE Social Shopping,” stated
the CEO of The Hype Boutique. “This is the future of retail, and we are
committed to delivering powerful, results-driven experiences for our clients
and their customers.”

To create a compelling and authentic shopping environment, The Hype Boutique
will collaborate with veteran TV Shopping hosts, whose on-air charisma and
expertise have been trusted by millions of viewers, alongside top influencers
who understand the digital landscape and how to connect with today’s consumers.

Whether it’s building momentum for a brand-new product or sustaining the success
of a beloved staple, The Hype Boutique will serve as a one-stop partner for top
quality, on-point, and well-produced brand exposure. The company’s innovative
approach is designed to generate the kind of sales and return on investment
that every business aims to achieve.

For more information, visit www.thehypeboutique.com

About The Hype Boutique: The Hype Boutique is a
leader in modern retail innovation, leveraging decades of TV Shopping
experience to revolutionize LIVE Social Shopping. By supporting long-time
vendors and new product launches alike, the company creates engaging,
results-driven shopping experiences that build brands while driving revenue.